The Finesse of Miami’s Luxury Car Hustle

“The car business in general is a tough business. The car rental business, even more so. Anybody who finds out they can make money and drive a Ferrari, I mean, they’re diving in head first,” says Matt Cruz, owner of MVP Exotic Rentals, a legitimate luxury car rental business based in Miami.

But when everybody wants to be a celebrity, how do you tell the difference between faking it and making it? The game is finesse, and with the allure of getting behind the wheel of the world’s most expensive cars, who wouldn’t want to play?

In a world where likes and fame can be bought and the filtered facade of Instagram reigns supreme, VICE meets some of the legit — and the not-so-legit — players that cater luxury car rentals to the biggest rappers, athletes, and celebrities of the moment.

WATCH NEXT: The Graffiti Godfathers of Miami —

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40 Comments

  1. damn, that final quote "maybe im a nobody that wants to somebody i guess, but im gonna be a somebody with it or without you guys or the world", mf really broke, i dont feel pity for the guy but i do get his message of making it by any means necessary, guest most ppl can relate to that quote but everybody be doing it differently to make it.

  2. At first glance I thought this guy was a typical young dude desperate fame…Why are we so obsessed with fame… over the last year with all that is coming out across the world I don't view "famous people" anymore significant than me or the next person…I don't think it's a life you want at all! Shiny on the outside, nothing is as it seems when you're in it. Listening to him open up and seeing his body language, head down… he feels ashamed of what he's done and is probably still doing, does that make it right, no… But at least he's aware. I hope this young dude finds himself. He can still enjoy the cars but feel more content with his life through other means…I've never been to Miami (or even the US) but it sounds like Miami is a toxic, flossy, fake kinda scene… that's the club scene in most countries…He probably needs to start fresh somewhere new. Being 23 is tough man, I was so lost at that age. I hope he finds himself! Love

  3. Zanone got in a car shooting in 2020 and from what ive seen on facebook he might be paralyzed it says if i researched correctly, google his name and youll find out, also he got jailed in 2019 for domnestic battery (strangulation)

  4. All those shots are rentals to broke scumbags. Even rappers with a little money rent exotics.I 🤣😂🤣😂 Dont show me your car. Show me your portfolio. We adults over here.

  5. Clout is a helluva drug this man fake AF lol there isn't a single genuine fiber in his body. In cali we call these foos 1upers cuz they always have a 1up on any story ya got lol.

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