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Jose Eshkenazi Smeke: Advantages of Using Stadiums as Advertising Grounds
— Jose Eshkenazi Smeke
MIAMI, FLORIDA, ESTADOS UNIDOS, January 9, 2023 /EINPresswire.com/ — Stadiums Tech: Advantages of Using Stadiums as Advertising Grounds
When it comes to advertising, social media is a great way of reaching out to a target audience and engaging them on a personal level. After all, a personalized message goes a long way in getting someone’s attention. With that in mind, advertisers are turning to more traditional marketing methods in order to get the word out about their products and services. One such method is using stadiums as advertising grounds. After all, not many places can boast the same amount of natural light as sports stadia can. The advantages are many when it comes to advertising through stadiums. In this article, we will explore some of the top reasons why advertisers should consider using stadium ads as part of their marketing strategy
Stadiums Are Immersive Advertising Grounds
Advertising at sports grounds is a great choice for a number of reasons. First, the massive amount of natural light that sports stadiums have is perfect for advertising. Natural light is known to boost brand recall, which is why so many brands choose to boost their advertising efforts at stadiums. How to boost brand recall and advertising efforts at stadiums? There are many ways to do so. Brands use radio and TV ads, but nothing can better the experience of actually being at a sports venue in order to boost brand recall and advertising efforts than immersive ads. Interactive ads are what everybody wants to boost brand recall and advertising efforts at stadiums.
Stadium Ads Are Boosters for Brand Awareness
One of the best things about stadium ads is the way they boost brand awareness. This is because bringing a product or service into the limelight in a way that traditional media outlets simply can’t. Traditional media is often limited by their format, whereas ads in sports grounds have the opportunity to reach a wide audience and not just those at the game that day. Any brand can reach a huge swath of people in no time, and with no restrictions on content. And when it comes to boosting brand awareness, nothing beats the impact of sports events. People love sports, are extremely passionate about them, and are generally more receptive to advertising during these events.
Stadium Ads Offer a Touchpoint of Entertainment
When looking to boost brand awareness, nothing beats combining ads with live events. This is because these often have the best setting for boosting brand recall and advertising efforts. Sports events are great at this, as they are extremely popular and fun, which will result in a positive audience experience and boosted advertising efforts. Another great way of boosting advertising efforts with stadium ads is by combining them with music. “This can make a huge difference when it comes to boosting brand recall and advertising efforts, as music is something many people associate with certain brands” says the expert Jose Eshkenazi Smeke.
Sports Aren’t the Only Great Ad Platforms in Stadia
Advertising at sports grounds is a new market that has been gaining a lot of traction in recent times. Advertisers are finding these to be great platforms for boosting brand awareness and brand recall, as the experience is incredible and unique. As such, other types of events are looking to enter the space as well, including concerts and music festivals.
As more and more marketers begin to explore the benefits of using stadiums as advertising grounds, ybe sure that this trend will continue to grow. The good news is that it doesn’t have to be a daunting process for brands to get on board. There are a number of different ways to get started, and all it takes is a little bit of research. With that in mind, any brand should take a look at the advantages above and decide if they are something that could help boost a brand and reach more customers. With the right planning and execution, some could earn some great results from this new form of advertising.
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Jose Eshkenazi Smeke Líder Publicista y Director de soccer Media Solutions